Dimensions of Event Quality Associated with High School Football Games: Scale Development

Authors

• Kevin K. Byon, University of GeorgiaFollow
• Matthew Ziemnik
• Eddie Lam
• James J. Zhang

Document Type

Conference Proceeding

Conference Track

Sport Marketing

Publication Date

2010

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract

The current study was the first attempt to develop a scale that measures high school football event quality that could lead to sport consumption. With continued improvement of the scale, the EQS-HSF has great potential to be a valuable marketing tool to examine sport consumption behavior associated with high school football games.

DOI

10.20429/amtp.2010.06

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Byon, Kevin K.; Ziemnik, Matthew; Lam, Eddie; and Zhang, James J., "Dimensions of Event Quality Associated with High School Football Games: Scale Development" (2010). AMTP Proceedings 2010. 6.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/6