AMTP Proceedings 2010
Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2010
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
A convenience sample of 149 university students was surveyed on their attitudes and behaviors toward blood donation and with a scale of twenty four personality trait items. These items reduced to a seven- factor structure. The data were divided into two groups of high and low-likelihood of blood donation which were compared on factor means. Differences were seen on the “Concern for Others” and the “Down to Earth” factors although not all items in a factor were different and differences were seen in some non- significant factors. Applications of these finding are suggested.
DOI
10.20429/amtp.2010.71
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Ogden, Harold; Mascarenhas, Brian; Minchev, Milen; Pelletier, Emilie; and Slanley, Ryan, "Identifying Potential Student Blood Donors by Personality Traits" (2010). AMTP Proceedings 2010. 71.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/71
