The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale

Authors

• Cynthia Anderson, Youngstown State UniversityFollow
• Jane M. Reid
• Mark Toncar, Youngstown State UniversityFollow

Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date

2010

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract

A six-week public relations class held during the summer of 2009 conducted a very successful service- learning project. The students were able to raise money for charity, while showcasing their project on three local television stations as well as the local newspaper. Additionally, they communicated information about their event through social networking sites. Thus, this project became known as the "perfect" service- learning class project. The purpose of this article is to determine how the students participating in this service-learning project rated the items on the SELEB (Service Learning Benefits) scale, compared to less successful classes.

DOI

10.20429/amtp.2010.27

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Anderson, Cynthia; Reid, Jane M.; and Toncar, Mark, "The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale" (2010). AMTP Proceedings 2010. 27.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/27