Self-Efficacy and its Relation to Sales Outcomes

Authors

• Charles E. Pettijohn, Drury UniversityFollow
• Allen Schaefer

Document Type

Conference Proceeding

Conference Track

Sales Promotion/ Retailing

Publication Date

2010

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract

This research evaluates the relationships existing between salesperson self-efficacy and that individual's performance and customer-orientation. The study uses scales specifically designed to measure the salient variables and then statistically analyzes the degree to which these variables relate to desired sales outcomes.

DOI

10.20429/amtp.2010.43

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Pettijohn, Charles E. and Schaefer, Allen, "Self-Efficacy and its Relation to Sales Outcomes" (2010). AMTP Proceedings 2010. 43.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/43