AMTP Proceedings 2010
Document Type
Conference Proceeding
Conference Track
Cross-Cultural Marketing and Entrepreneurship/ Small Business Marketing
Publication Date
2010
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
The purpose of this study is to propose a framework of a marketing strategy for business consulting entrepreneurs. Although research related to entrepreneurial marketing for business-consulting firms is minimal, the intent is to create a foundation for additional research. With a case study research methodology and a review of the literature on entrepreneurial marketing, this study synthesizes this research into a framework for entrepreneurs to create a marketing strategy for their business consulting firms. Albeit in its infancy, entrepreneurs of business-consulting firms may be able to glean important marketing elements for the creation of a marketing strategy.
DOI
10.20429/amtp.2010.51
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Klein, Anne Marie, "Business Consulting: a Marketing Strategy for the Entrepreneur" (2010). AMTP Proceedings 2010. 51.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/51
