Marketing Part-time MBA Programs: Understanding the Need for and Dimensions of Flexibility

Authors

• Lynn C. Dailey, Capital UniversityFollow

Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date

2010

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract

Flexibility likely plays a major role in MBA recruitment, particularly for part-time MBA programs. This begs the question, what does flexibility really mean in regards to education? This paper examines the issue of MBA program flexibility. The paper utilizes exploratory research to help MBA marketers better understand consumers need for flexibility and to identify dimensions on which MBA marketers can build flexibility into their programs.

DOI

10.20429/amtp.2010.31

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Dailey, Lynn C., "Marketing Part-time MBA Programs: Understanding the Need for and Dimensions of Flexibility" (2010). AMTP Proceedings 2010. 31.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/31