The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion

Authors

Timothy H. Reisenwitz, Valdosta State UniversityFollow
Rajesh Iyer, Bradley UniversityFollow
David B. Kuhlmeier,
Jacqueline K. Eastman, Georgia Southern UniversityFollow

Document Type

Conference Proceeding

Publication Date

2007

Publication Title

Society of Marketing Advances Proceedings

Abstract

Published in Society of Marketing Advances Proceedings

Recommended Citation

Reisenwitz, Timothy H., Rajesh Iyer, David B. Kuhlmeier,, Jacqueline K. Eastman. 2007. "The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion." Society of Marketing Advances Proceedings: 196-197: Society of Marketing Advances.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/149