Association of Marketing Theory and Practice Proceedings
 

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

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Browse the Association of Marketing Theory and Practice Proceedings Collections:

Association of Marketing Theory and Practice Proceedings 2019

Association of Marketing Theory and Practice Proceedings 2018

Association of Marketing Theory and Practice Proceedings 2017

Association of Marketing Theory and Practice Proceedings 2016

Association of Marketing Theory and Practice Proceedings 2015

Association of Marketing Theory and Practice Proceedings 2014

Association of Marketing Theory and Practice Proceedings 2013

Association of Marketing Theory and Practice Proceedings 2012

Association of Marketing Theory and Practice Proceedings 2011

Association of Marketing Theory and Practice Proceedings 2010