Marketing: Faculty Publications
Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions
Document Type
Conference Proceeding
Publication Date
2009
Publication Title
2009 Southeastern InfORMS Conference Proceedings
Abstract
Published in 2009 Southeastern InfORMS Conference Proceedings
Link to Conference Directory:http://www.conferencemgt.com/presseinforms/SEINFORMS%202009%20-%20Proceedings/Start.HTM
Recommended Citation
Forehand, Jacob, Jacqueline K. Eastman, Benjamin P. McKay.
2009.
"Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions."
2009 Southeastern InfORMS Conference Proceedings: 1-8.
source: http://www.conferencemgt.com/presseinforms/SEINFORMS%202009%20-%20Proceedings/Start.HTM
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/150
Copyright
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