Marketing: Faculty Publications
Coastal Conservation Association: Reeling in New Members
Document Type
Article
Publication Date
2008
Publication Title
Southeast Case Research Journal
Abstract
This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.
Recommended Citation
Denton, Luther Trey, Michael P. McDonald, Russell Kent.
2008.
"Coastal Conservation Association: Reeling in New Members."
Southeast Case Research Journal, 5 (1): 15-26.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/58
Copyright
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