Coastal Conservation Association: Reeling in New Members

Document Type

Article

Publication Date

2008

Publication Title

Southeast Case Research Journal

Abstract

This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.

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