Marketing: Faculty Publications
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Document Type
Article
Publication Date
2011
Publication Title
Journal of Education for Business
DOI
10.1080/08832321003774756
Abstract
The authors modeled the relationships between students’ perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive Technology have a more positive attitude toward it. Additionally, those students who have a more positive attitude toward Interactive Technology are more satisfied with its use. There is not, however, a significant relationship between students feeling more prepared for the course due to the use of Interactive Technology and their attitude toward it.
Recommended Citation
Eastman, Jacqueline K., Rajesh Iyer, Kevin L. Eastman.
2011.
"Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study."
Journal of Education for Business, 86 (1): 36-43.
doi: 10.1080/08832321003774756
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/20
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
