The Market Effect of Super Bowl Advertising During a Recession
Document Type
Article
Publication Date
2010
Publication Title
Journal of Business and economics Perspectives
Recommended Citation
Wiggenhorn, Joan M., Jacqueline K. Eastman, Rajesh Iyer, Katy Armul.
2010.
"The Market Effect of Super Bowl Advertising During a Recession."
Journal of Business and economics Perspectives, 36 (1): 150-159.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/16
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