AMTP Proceedings 2010
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2010 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2010
Are Nonprofits Choosing the Right Type of Website, Dave McMahon and Samuel Seaman
Differences in Online Social Media Mavens: the Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, and Dolly D. Loyd
The Psychodynamic Limits of Fractured Relationships: When Emotional Tensile Strength is Broken, Mary F. Mobley and Micheal C. Mobley
Providing Consistent Service at the Concessions Stand: a Potential Problem, Mark Nagel
Identifying Potential Student Blood Donors by Personality Traits, Harold Ogden, Brian Mascarenhas, Milen Minchev, Emilie Pelletier, and Ryan Slanley
A Comparative Analysis of Retail Store Image: Wal-Mart and Dillards, Charles E. Pettijohn, Linda S. Pettijohn, A J. Taylor, and Andrew J. Newman
Self-Efficacy and its Relation to Sales Outcomes, Charles E. Pettijohn and Allen Schaefer
At the Intersection of Politics & Consumption: A Review of Ethical Shopping in America, Julie M. Pharr
Implications of Contemporary Leadership Models on Sales Management, Ellen M. Raineri
Organizational Ethics: The Ethical Beliefs of Marketing Managers in Trinidad and Tobago, Mohammed Y. A. Rawwas
Utilizing the Innovative Leadership Behavior Inventory and Relationship Marketing as Critical Elements for Teaching/Learning Entrepreneurial Leadership (EL), Howard F. Rudd Jr., John E. Clarkin, Thomas Kent, and Robert J. Brinson Sr
The Role of Trust in Today’s Extended Enterprise, Ken Saban and Michaela Ann Noakes
Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective, Harash J. Sachdev and G. Russell Merz
Fitting X-bar Chart to the Traditional Transaction Surveys Analysis, Usama A. Saleh
A Fighting Chance: The Struggle of a Historically Black College Athletic Program, James W. Satterfield
Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, and Mike Godfrey
Practitioner Implications on Sample Frame for Single Language Products, Joe Schwartz
The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business, Eric C. Schwarz
Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course, Doris M. Shaw
Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample, Richard M. Southall
Prisoner Recidivism: A Question for Social Marketing, Joseph R. Stasio Jr.
Retiring Workers Could Present a Problem for Marketers, Even in a Recession, Eileen D. Weisenbach Keller and Doris M. Shaw
Projecting Integrity: Online Branding for Nonprofits, Lisa Witzig and Perry Haan
The Impacts of Contextual Cues on the Effects of Brand Extension, Bob Wu and Joseph W. Chang
The Effect of Culture on Consumers’ Attitude Towards Online Shopping, Atefeh Yazdanparast
