AMTP Proceedings 2010
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2010 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2010
The "Perfect" Service-Learning Class Project: Implications for the SELEB Scale, Cynthia Anderson, Jane M. Reid, and Mark Toncar
Gift Cards and Gift Giving: Research Notes from the Field, Melek Meral Meral Anitsal, Ismet Anitsal, and Sara E. Taylor
Effectiveness of Price Bundling in an Entertainment Setting, Raj Arora and Charles R. Stoner
The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime, May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, and Alyssa Rodrigo
TThe Effect of Acculturation on Franchise Relationships, Sally Baalbaki
Student Evaluations of Academic Integrity and Business Behaviors in Private and Public Universities, Stephen S. Batory, Anne H. Batory, and Dean Frear
College Students' Choice Criteria of Retail Banks, Charles Blankson and Trang Phuc Tran
Interpreting a Case of Outsourcing Shift-gears in the Car Industry Using Different Theorys Simultaneously, Henrik Blomgren
Does the Degree of Internationalization Moderate the Market Orientation-Performance Relationship?, Ed Bruning
Loyalty Cards: a Review of the Research and Suggestions for Future Research, David J. Burns
Ethics in Retail Buying and Sales: Perceptions of Future Retail Personnel, David J. Burns
The Perks and Problems of Being Department Chair, David J. Burns, Stephen S. Batory, John Lanasa, and Chris Manolis
Business Literature: A Cross-Disciplinary Approach to Marketing Education, Nancy L. Bush
Dimensions of Event Quality Associated with High School Football Games: Scale Development, Kevin K. Byon, Matthew Ziemnik, Eddie Lam, and James J. Zhang
Business Programs in Study Abroad: a Reconsideration, Susan Carley, Randy S. Stuart, and M. P. Dailey
Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley McNabb, and Yin-chu Tseng
Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests, Steve Shih-Chia Chen and Jennifer Mark
Evidence of Sustainability Communication in Major League Baseball: A Website Analysis, Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, and Junying Lou
Using Diffusion of Innovation Theory to Help Predict the Adoption of New Technologies in Retailing, Richard Clodfelter
The Lifeblood Model: the Power of Trust in E-commerce Communication, Miles Clinton Coleman
Revolutionizing the Market: Electronic Branding Strategies Within NCAA FBS Athletic Departments, Coyte G. Cooper, Richard M. Southall, and Matthew Cooper
Budgeting in a Chaotic Economic Environment ... Factors Leading to Improvement, Nancy Coulmas
Marketing Part-time MBA Programs: Understanding the Need for and Dimensions of Flexibility, Lynn C. Dailey
A Tale of Two Worlds: A Second Life for Higher Education?, Daniel DeMaiolo and Donna Walsh
Expert to Matrix Learning: A Comparison of Graduate versus Undergraduate, Renee Fontenot
