AMTP Proceedings 2010
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2010 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2010
Provider and Customer Response to the Service Environment: a Field Experiment, Kendra Fowler and Eileen Bridges
The Nexus of Payroll, Performance, Ticket Prices, and Attendance in MLB, Sam Fullerton
Attitudes towards Consumer Transgressions in the Marketplace, Sam Fullerton and Larry Neale
A Logo Selection Method, Tulay Girard and Michelle Pope
Why Do Shoppers Shop?, Ronald E. Goldsmith, Leisa Reinecke Flynn, and Ronald A. Clark
Brand Engagement and Consumer Innovativeness, Ronald E. Goldsmith, Leisa Reinecke Flynn, and Felipe Korzenny
Sporting Change: Greening the Ballpark, Steve Greenberg, Anthony Taormina, and Robert Sroufe
Product Placement and its Influence on Children, Simon Hudson and Charlene Elliott
Why Hispanic Women Wear What They Wear, Maria-Gracia Inglessis
Retail Prejudice: Does Marketplace Color Really Matter?, Sacha Joseph-Mathews
Automated Marketing: a Narrow Focus on Technology or an Emerging Business Philosophy?, Edward Kasabov
Customer Compliance Through Automated Marketing in Higher Education Practice, Edward Kasabov
Successful Strategising Through Customer Exclusion, Edward Kasabov and Alex Warlow
The Role of Cognitive Dissonance in a Service Setting, Young (Sally) K. Kim
Business Consulting: a Marketing Strategy for the Entrepreneur, Anne Marie Klein
Sample Frames Vs. Data Quality: When Research Panels Are from a Client and a Research Firm, Michael Latta
A Successful International Joint Venture: Exploring the Critical Success Factors of Starbucks Korea, Kyuho Lee, Melih Madanoglu, and Jae-Youn Ko
The Evolving Role and Responsibilities of IS Managers in Logistics, Stephen LeMay, Dave McMahon, Jeffery A. Periatt, and Jon Carr
The Influence of Increasing Transaction Price to Facilitate Direct Charitable Contribution on Consumer Product Choice, Michael Levens
A Study of Market Segmentation in High-tech Startup Ventures, Alan D. Lish
An Investigation of the Relationships Among Market Power, Industry Concentration and Industry Share, Rick Mathisen and Tom Miller
Exploring B2B Brand Equity: Beyond the Traditional Models, Rick Mathisen and Michael Musante
Rebates and Reward Programs: Conflicting Drivers, Michael McCall, Clay Voorhees, Carol L. Bruneau, and Aimee Dars Ellis
Implementing the Customer Relationship Paradigm in Sports Marketing, Lynn W. McGee
The Lighter Side of Darkness: B-School Management and Succession, Lydia A. McKinley-Floyd and Melvin T. Stith
