Marketing: Faculty Presentations (2005-2021)
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Collection preserves presentations by current and former faculty and staff.
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from 2016
Retailer Collage: What is Your Relationship to Your Favorite Retailer?, Janna M. Parker and Hyunju Shin
The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew and Jin-Woo Kim
Customer Responses to Service Failure in Direct and Indirect Harm Context, Hyunju Shin and Riza Casidy
No More Rose-Colored Lenses: A Comparative Study of University Students' Changing Perceptions of Sexual Harassment in the Workplace from 2006 to 2013, Stephanie R. Sipe, Lindsay R.L. Larson, Britton McKay, and Janet Moss
from 2015
Dealing with Difficult Co-Workers, Luther T. Denton and Constance Campbell
An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, and Seema Singh Zokarkar
Social Media Marketing Use in Georgia’s Institutions of Higher Education, James Kelly, Lindsay Larson, and Luther Trey Denton
New Directions in Evolutionary Consumer Behavior, T. Andrew Poehlman, Lindsay R.L. Larson, Kaitlyn A. Kooi, and Nathanael S. Martin
Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, and C. David Shepherd
from 2014
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, and Jacqueline K. Eastman
The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, and Jacqueline K. Eastman
Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011, Luther Trey Denton, Lindsay Larson, and Anni Rainio
Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay R.L. Larson
How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising, Jin-Woo Kim
Threatening Products and Threats to the Social Contract in Consumer Review Forums, Lindsay Larson and Luther T. Denton
Service Audit: Learning Going Beyond the Classroom Walls, Hyunju Shin
The Impact of Personalization Design and Compatibility of Past Experience on E-Banking Usage, May Wang, Stella Cho, and Luther Trey Denton
from 2013
Audubon Hill: a Relationship Marketing Case Study, Dora E. Bock and Lindsay R.L. Larson
The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, and Tyler Meharg
Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers, Lindsay R.L. Larson and T. Andrew Poehlman
Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen and Lindsay R.L. Larson
Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, and Robert Erffmeyer
The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda G. Mullen
from 2012
Utilizing Technology Effectively to Improve Millenials Educational Performance, Maria E. Aviles and Jacqueline K. Eastman
