Marketing: Faculty Presentations (2005-2021)
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Collection preserves presentations by current and former faculty and staff.
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from 2012
Do the Olympics Create Sustained Increases in International Tourism?, Kathleen H. Gruben, Steven E. Moss, and Janet Moss
Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim and Traci H. Freling
Managing Upwards: Thinking Strategically about People Problems in the Workplace, Lindsay R.L. Larson
Interviewing the Fraudsters: An Update to the White-Collar Criminal Profile, Linda G. Mullen, Debra T. Sinclair, and Michael L. Thomas
from 2010
The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul
from 2009
The Google Online Marketing Challenge: A Learning Initiative, Linda G. Mullen
Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Linda G. Mullen and Michael L. Thomas
Competing in the Age of Wal-Mart: A Boutique Business Case Study, Michael L. Thomas, Linda G. Mullen, and Michael P. McDonald
from 2008
Attribute Satiation - An Exploratory Analysis of the Construct, Linda G. Mullen and Hemant Patwardham
from 2007
Show Me the Money!, Linda G. Mullen and Dena Hale
Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen, Ramendra Thakur, and Kyle Hensel
from 2006
Where Do Bad Ethics Begin: A Study of Marketing Students' Early Impressions of Unethical Behavior in an Organization, Linda G. Mullen
from 2005
Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, and John Swearingen
From Birth to Death: The Evolution of a Recent Physicians' Hiring Practice, Linda G. Mullen and Kyle Hensel
