AMTP Proceedings 2012
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2012 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2012
Student Perceptions of European Job Mobility and the MBA in Romania, Perry Haan, Laura Mays, and Michelle Dietrich
How Loyalty Program Schemes Activate Consumer’s Regulatory Focus: A Theoretical Investigation from Consumer Psychology, Sidney Su Han, Nan Ye, and Lefa Teng
Consumer's Channel Choice: Effects of Consumer Shopping Experience and Demographic Characteristics, Haiyan Hu
RFID and Supply Chain Visibility: Functional Tools or Managerial Tools and the Pedagological Interest, Keith C. Jones
Effective Sales Training to Enhance Employability in the Sport Industry, John Lanasa, Dorene Ciletti, and Richard Mathisen
"Let Us Represent You!": Perceived Effectiveness of Advertising by Practicing Attorneys in South Carolina, Michael Latta, Henry Lowenstein, and Carla Faye Grabert-Lowenstein
Panel on Legal and Moral Issues in Marketing, Michael Latta, Henry Lowenstein, Andy E. Hendrick, Kay Keels, and Randy S. Stuart
Evaluation of a Professional Golf Management Program by Former Students, Michael Latta, Brentan Vivian, Charles Thrash, and Albert J. Taylor
Assurance of Collaborative Learning in a Marketing Strategy Capstone Course: an Exploratory Study, Michael Latta, Samuel Wathen, and Staci Smith Willette
Two Stories and Four Concepts: Searching for a Theory of Supply Chains, Stephen LeMay, Lynn Holt, and Jason Schmurr
Marketing Services to the Millennial Generation: A 24/7 Connectivity to Extraordinary Offerings, Deborah H. Lester and Dolly D. Loyd
The Concept of Stake: Direct Influence and Mediated Influence on the Consumer Propensity to Stay with a Service, Jane W. Licata
A Generational Comparison of Economic-based and War-based Consumer Animosity: The Cases of U.S. Consumer Animosity towards China and Vietnam, Joseph P. Little, C. David Strupeck, K. Chris Cox, and Eldon L. Little
Winning Small Retailers’ Trust: A Suppliers’ Perspective, Yan Liu, Jae-Eun Chung, and Dahai Dong
Self-Service Technologies (SSTs) Acceptance: A Theory of Planned Behavior (TPB) Perspective, Yan Liu, Dahai Dong, Wei Gao, and Jay Kandampully
What do you know: An investigation of the role of websites and prior knowledge, Marsha Loda and Marie Esposito
Impact of Information Quality of a Website on Online WOM, Moutusy Maity
A Case Study of an American Indoor Football Team, Jennifer Y. Mak and Siu Yin Cheung
Multi-National Enterprises’ (MNEs’) Ethical Dilemma: The Case of Honduran Sweatshops, Jon M. Martin and Ann-Marie Majesky
Personal Characteristics in Marketing Departmental Power: A Resource Dependence Theory Perspective, Corina Marx and Malte Brettel
Customer Loyalty Programs: It is easy to giveth, not so easy to take away, Michael McCall, Dave McMahon, and Ruby Raja
The Product Placement of the Gulfstream Aircraft brand in the HBO Television Show Entourage, Steven McClung and Shawn Hermann
Marketing a “Public” University: Public Policy or Strategic Business?, Lynn W. McGee
Top Managers in Logistics: A Phenomenological Look at their Roles, Responsibilities, and Needs, Dave McMahon, Stephen LeMay, Jeff Periatt, and Jon Carr
Exploring Internet Shopping for a Niche Apparel Market, Chris A. Meyers
