Multi-National Enterprises’ (MNEs’) Ethical Dilemma: The Case of Honduran Sweatshops
Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2012
Abstract
This paper considers the ethical dilemma of multinational enterprises’ (MNEs’) application of ethics in different cultures and emerging economies by reviewing the ethical practices of firms in the textile, clothing, and footwear (TCF) industry in Honduras. This dilemma is a basic conflict in perspective between the teleological perspectives of egoism, relativism, and utilitarianism and the deontological perspectives of Kantianism, care ethics, and justice theory (Hindman & Smith, 1999; Brown, 2001). After considering the pertinence of each of these six theories of ethical conduct, the conclusion is that the basic conflict between these teleological and deontological models of ethics can only be resolved with regards to sweatshops if and when MNEs: 1) avoid trying to categorically apply western ethics to foreign operations through policy; 2) avoid waiting or relying upon consensual global ethics as a solution, and develop their own customized ethics for foreign enterprises; 3) methodically and actively delineate Kantian musts from wants; 4) formally and actively include their ethical partners and shareholders in this process; and 5) are willing and committed to withdraw or cease economic operations or contracts upon violation of determined deontological musts.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Martin, Jon M. and Majesky, Ann-Marie, "Multi-National Enterprises’ (MNEs’) Ethical Dilemma: The Case of Honduran Sweatshops" (2012). Association of Marketing Theory and Practice Proceedings 2012. 54.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2012/54