AMTP Proceedings 2012
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2012 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2012
Exploring B2C Brand Extension Principles for B2B Markets, Michael Musante
An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries, Michael Musante and Thomas Brashear
The learning chain: A merging of literatures, Rose Opengart
Competence Based Brand: Meaning And Management, Babasola Olutayo Otubanjo and Olusanmi Celestine Amujo
A Multiethnic Comparison of Predispositions toward Ecological Conscious Consumer Behavior, Brian T. Parker
Family Structure Impact on Tourist Destination Consideration Set Development, Jeff Periatt and W. Rhea Ingram
Examining the U.S. Consumer Perceptions of Olive Oil: Implications for Marketing Strategy, Musa Pinar, Paul S. Trapp, and Tulay Girard
The Casual Relationships among a Channel Entity’s Individual Power Sources and their Impact on Power, Constructive and Destructive Conflict, and Satisfaction: A Wholesaler’s Perspective, Mohammed Y. A. Rawwas
Price Tiers as Antecedents of Event Quality in the Sport Industry, Jason D. Reese and Michael D. Kerr
Brand engagement: an analysis on motivation, Antonieta Reyes
Understanding South African Consumers Global Brand Purchase Intentions, Al Rosenbloom and James Haefner
The Halcyon Group: A Case of Relationship Marketing and Partnership Building, Howard Frederick Rudd Jr., Robert J. Brinson Sr., and Tom Kent
Increasing effectiveness within a supply chain: Developing transactive memory systems, Ania I. Rynarzewska, Larry Giunipero, Kishore Gopalakrishna Pillai, and Dayananda Palihhawadana
Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach, Usama A. Saleh
Sales Force Composite Forecasting Technique Modeled: A Judgmental Bootstrapping Approach, Usama A. Saleh
The Marketing and Economic Implications of Select Bankruptcies in Professional Sports since the Start of the Global Economic Crisis, Eric C. Schwarz and Patrick Ryan Murphy
Individual and Firm Level Drivers of the Relationship Development Life Cycle, Stefan Sleep
Safety in the Face of Urgency: An Ethnographic Investigation of the UPS System, Jeffery S. Smith and Sung-Hee "Sunny" Park
Apple's App Store in Thailand: Factors Affecting Repurchase Intention, Siriluk Subcharoundeeapa, Sirion Chaipoopiruntana, and Howard Winston Combs
The “Buffer” effects of Service Quality Cues on Credence Service Quality, Kungpo Tao
Acquiring and Maintaining Premium Seat Customers in the "Big Four" Leagues, Peter Titlebaum, Ronald Dick, Robert Davis, and Kim Bertovich
Can I Get an “AMEN!”? … Should I Get an “AMEN!”?, Greg Turner, Mark Mitchell, and Robert Orwig
A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss, Eric L. Willson and John E. Timmerman
Landing Additional Green Consumers by Connecting with Fly Fishing Enthusiasts, Whit Winslow and Jason D. Oliver
