AMTP Proceedings 2012
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2012 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2012
Booster Seat Usage: Perspectives of Hispanic Parents, Melek Meral Meral Anitsal, Ismet Anitsal, and Kevin Liska
A Phenomenological Investigation of Fine Dining Experience, Raj Arora
Social Responsibility in Sport: What is it worth?, Khalid Ballouli and Brandon Brown
A Study of the Academic Integrity Perceptions of Business Students in China and Their Business Decisions, Anne H. Batory, Wenti Xu, and Stephen S. Batory
Communicating Religious Accommodation Policies to the Internal Customer: How Important to Retention and Litigation?, Patricia C. Borstorff and Brent J. Cunningham
QR Codes: Marketing Fad or Fancy?, Dallas Branch, Ronald Dick, and Richard M. Southall
Trends in Higher Education, Margaret M. Britt, Mary H. Kelly, Thomas G. Hardenbergh, and William E. Hardenbergh
Spectator-Based Brand Equity and University-Held Pep Rallies, Brandon Brown, Khalid Ballouili, Jason Daniel Reese, and Gregg Bennett
Sentiment Toward Marketing: An Examination of Future Business Personnel Attending Different Types of Institutions, David J. Burns and Pola Gupta
Are Colleges and Universities Losing Their Way and Seemingly Becoming Merely Sources of Employment for Unemployed Administrators? An Exploration into Mission Officers, including a Chief Mission Officer, as a Source of Focus for Colleges and Universities, David J. Burns and Debra Mooney
Consumer Behavior: An Integrated Approach to Teaching and Learning, Susan Carley
The Brand Leadership Scale: Development and Validation, Yonghwan Chang, Yong Jae Ko, Il Rang Lee, Song-Hyun Cho, and Akiko Arai
Making Up for Missed Chances with Windfall Money, Subimal Chatterjee, Napatsom Jiraporn, Magdoleen Ierlan, and Glenn A. Pitman
Marketing of Support Groups, Linda Jane Coleman, Sanjay Jain, and Nehal Shah
Golf Course Marketing in a Tourism Destination, Brian Crow, Dennis Phillips, and Dallas Branch
Sports Audiences Deliver More than Attractive Demos: Cross-Media Behaviors, Emotional Engagement and Attitude Toward Advertising, Laurence Degaris
Managers’ Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: Structural Equation Model Based on Chinese International Enterprises, Paul Dishman, Hui Xu, Harry Taute, Chunli Ji, and Wen Li
Black, White or Green: The Powerful Influence of Ethnicity on Pro-environmental Attitudes and Behaviors, Andrew Ellis and Felipe Korzenny
Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective, Chris I. Enyinda and Marsha D. Griffin
Self-Ambivalence and Materialism, Leisa Reinecke Flynn
Winners and Losers in Superbowl Advertising Reviews and Advertiser Stock Values, Renee Fontenot, Tom Miller, and Rick Mathisen
Turning Scents into Sense and Schooling by Smiling: The use of Sensual and Sentimental cues to Enhance Student Retention of in-class Learning, Renee Fontenot and Kristine Pray
Technology and Social Media: Classroom Tools for Educators, Danielle C. Foster, Kellie C. McGilvray, and Matthew Rheinecker
A Model of Brand Awareness and Performance: The Role of Logos, Tulay Girard, Melek Meral Meral Anitsal, and Ismet Anitsal
An Information Systems Security Assessment Framework: A Study of Pennsylvania Rural and Urban Municipalities, Tulay Girard, Jungwoo Ryoo, and Charlotte McConn
