AMTP Proceedings 2022
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2022 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2022
Event-Related Potentials Differentiate Gender-Based Responses to Brands, William J. Jones, Kelene A. Fercho, and Lee A. Baugh
Destruction and Reconstruction of Corporate Reputation in the International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, and Olga Dziubaniuk
Intention to Pursue a Sales Career: A Dyadic Study of Students and Parents Extended Abstract, Joseph Little, Mark Kubik, Alexander King, and Grant Weidman
Slogans as Persuasive Accelerants of Electronic Word-of-Mouth Communication: A Preliminary Conceptual Model, Theo Lynn, Pierangelo Rosati, and Charles M. Wood
Going Green: Carving a Niche in a Global Market, Ahmed Maamoun
Investigating How Tacit Knowledge Management Inclination and Explicit Marketing Agendas Impact Business Success., Christine A. Makama
Developing Marketing Capabilities to Mitigate Perceived Cybersecurity Risk in Healthcare Organizations, Manisha Mathur
Anti-consumption: A Preliminary Examination of a Set of Social Considerations That Impact a Consumer’s Decision to ‘Punish’ Marketers Deemed to be Engaging in Irresponsible Behavior, Tammy McCullough, Ania Izabela Rynarzewska, and Sam Fullerton
Mothers with Empty Arms: Marketing, Stigma, and Bereaved Mothers, Elizabeth A. Minton, Carissa Anthony, Cindy Xin Wang, and Alexa Fox
Awareness Marketing: Cause Marketing without Contribution, Elizabeth A. Minton and Frank Cabano
Monetizing Student Projects: Advice for Marketing Educators, Zach Moore
The Need for Non-Market Strategy: Epistemic Communities, Globesity and the Marketing of Fast Food, AMIT MUKHERJEE and Naz Onel
The Effect of Diversity Initiatives by Brands on Consumer Perceptions, Dolph F. Nelson IV and Laura Boman
Saving Face: Comparing the Effects of Endorsement Marketing Strategies on Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, and Tyler Trobert
Love at First Touch: How Swiping vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, and Cait Lamberton
Social Media Influencers: Talk is Not Cheap!, Antoinette Okono
The Unintended Effects of Tamper-Evident Packaging, Marissa Orlowski, Sarah Lefebvre, and Laura Boman
Facilitating the Choice of College Major Using the Consumer Decision Process, Content Marketing, and Social Media, Julie M. Pharr
Examining the Relationships Between Branding Factors and Likelihood of Recommending: Determinants of Net Promoter Score, Musa Pinar and Tulay Girard
Bank Consolidation and its Effect on Service Quality, Thomas L. Powers, William S. Spears, and Seongwon Choi
Gamification Usage and Platform Loyalty in Esports Livestreams: An Analysis of Unobserved Heterogeneity with FIMIX-PLS And IPMA, Yizhou Qian, Jeam Martinez, and Robbie Matz
Money, medals, and championships: politically driven conspiracy of silence, model development; implications to diversity and inclusion., Ania Izabela Rynerzewska
Empathy, altruism, csr, and consumer buycott behavior during Covid 19: lessons learned, Ania Izabela Rynerzewska and Eliza Hetrick
The Lonely Reason Impeding Compliance with COVID-19 Prevention Guidelines, Ainslie E. Schultz and Kevin P. Newman
Exploring the Impact of Brands Roasting on Social Media, Sphurti Sewak, William F. Humphrey Jr., and Jayati Sinha
