AMTP Proceedings 2022

Document Type

Conference Proceeding

Publication Date

2022

Abstract

Athletic organizational image and reputation management often require careful consideration of values shared and enacted to create a flawless image with which many fans identify and often admire. However, under the cover of perfect brand image covered with medals, championship and glory, there is often a hidden world of abuse and active participation in silencing the victims to protect the image. This paper analyzes relatively recent cases of two sex scandals in sports: Jerry Sandusky case and Larry Nassar case. Both individuals held higher positions within their organizations’ network of supporters who participated in a conspiracy of silence. This paper proposes a model of conspiracy of silence so that future crises related to active hiding of truth to protect the image are minimized.

Copyright

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DOI

10.20429/amtp.2022.12

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