The Unintended Effects of Tamper-Evident Packaging

Authors

• Marissa Orlowski, MSU DenverFollow
• Sarah Lefebvre, Murray State UniversityFollow
• Laura Boman, Mercer UniversityFollow

Document Type

Conference Proceeding

Publication Date

2022

Abstract

Third-party food delivery (TPFD) services such as DoorDash, Uber Eats, and Grubhub introduces increased opportunities for contamination through the introduction of unknown variables between the restaurant and consumer. Across two studies, we examine the effect of tamper-evident food packaging closures in a TPFD context, revealing a negative effect of a tamper-evident seal on willingness to pay through decreased satisfaction. This negative effect is robust across both food and beverages. Finally, consumers’ perception of risk of illness (PRI) from TPFD moderates this effect.

Copyright

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DOI

10.20429/amtp.2022.30

Recommended Citation

Orlowski, Marissa; Lefebvre, Sarah; and Boman, Laura, "The Unintended Effects of Tamper-Evident Packaging" (2022). AMTP Proceedings 2022. 30.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/30