Document Type
Conference Proceeding
Publication Date
2022
Abstract
The purpose of this paper is to develop and propose a framework that illustrates the relationship that exist between tacit knowledge management inclination, internal explicit marketing agendas and external explicit marketing agendas. Furthermore, the paper will also show how these variables act together to enhance business outcomes such as competitive advantage, growth and development, employee’s satisfaction, customers retention, loyalty, and satisfaction. Similarly, the conceptual framework would demonstrate how the assimilation between the variables extends and fill in the gap on conceptual and operational boundaries of existing models on explicit marketing agendas and how they help organizations attain success. And standing on the shoulders of giants, the proposed framework and associated propositions were drawn; three key concomitant propositions are presented in this research, which are relevant to both academics and practitioners about how tacit knowledge management inclination and explicit marketing agendas interact to enable business achievement.
Recommended Citation
Makama, Christine A., "Investigating How Tacit Knowledge Management Inclination and Explicit Marketing Agendas Impact Business Success." (2022). Association of Marketing Theory and Practice Proceedings 2022. 16.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/16
