AMTP Proceedings 2022
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2022 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2022
An Examination of Portrayal of Disability in Brand Ads, Sphurti Sewak and Jayati Sinha
The Perils of Using Self-Deprecating Humor: Customer Evaluations of the Firm after a Service Failure, Hyunju Shin and Lindsay R. Levine
Business Faculty’s Communication Strategies for Students during the COVID-19 Pandemic, Sohyoun Shin
Attendance of International Students at U.S. Colleges and Universities, Nader H. Shooshtari
There is No I in Team: The Role of Sales Faculty Coaching and Organizational Culture on Student Competition Teams, Stefan Sleep and Brent McCulloch
“Just Hanging with my Friends”: U.S. Latina/o/x’s Perspectives on Parasocial Relationships in Podcast Listening during COVID-19, Arthur D. Soto-Vasquez, Olga Vilceanu, and Kristine Johnson
The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada, Pritpal Thind, Steve LeMay, and Dave McMahon
When the Going Gets Tough: Motivations of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, and Sam Fullerton
Communicating Temporary Brick-and-Mortar Store Closures During Covid-19 Lockdowns in the UK, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally McKechnie, and Muzna Shehzad
Exploring Stakeholders’ Perceptions Toward Event Innovations, Sophie Unson and Wei Wang Dr.
Professional Networking and Personal Branding with Linkedin During The COVID-19 Pandemic: Personality, Impression Management, and Dirtiness in Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, and Jennifer Morin
The Perceptions and Experiences of Human Resources Recruiters Regarding Linkedin as an Online Personal Branding Representation of Recent Business Graduates, Carlos Valdez, Carole Ann Creque, David Penn, and James Gallo
Building a Personal Brand Using Impression Management in Social Networks, Carlos Valdez and Jorge Villegas
Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement, Rebecca A. VanMeter, Michael C. Peasley, and Parker J. Woodroof
College Sport Ethics: Moral versus Consequentialist Drivers of Student Ethics in Sport Activities EXTENDED ABSTRACT, Arturo Z. Vasquez-Parraga, Miguel A. Sahagun, and Jason Flores
Chinese’ Impulsive Shopping Behavior in a Post-Pandemic Era: Exploring the Impact of Long-Term Orientation on Self Control, and Utilitarian and Hedonic Shopping Values, Pei Wang and Sindy Chapa
Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation, Wenyan Yin, Yanliu Huang, and Cait Lamberton
Flipping The Online Classroom – Comparing The Effectiveness of Two Teaching Modalities for Online Experiential Learning Activities, William J. Zahn Ph.D.
Is Sales Competition A Good Motivator or a Bad Idea? The Underlying Mechanism of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, and David Mathis
The Effects of Shape-taste Congruence on Product Evaluations, Jurui Zhang, Raymond Liu, Yufang Jin, and Menglin Li
