Document Type
Conference Proceeding
Publication Date
2022
Abstract
As Covid-19 became a global pandemic, life as businesses and consumers know it changed dramatically. Suddenly, in-person shopping became rare while social distancing and working remotely became common practice. The impact of Covid-19 reached beyond the obvious death toll and economic recession and contributed to a shift in what is considered relevant and what is secondary. This study analyzed the impact of consumer levels of altruism and empathy on interest in Covid-19 exacerbated topics like employee treatment, social justice, and the environment. Further, this study emphasized the importance of CSR efforts supporting current topics, which have been found to contribute to consumer buycotting, an active choice of businesses with which consumer values are aligned, particularly those businesses that followed CDC guidelines, social distancing protocols, respect for human rights, and protection of the environment. This study re-emphasizes the importance of CSR efforts, even in times of the greatest of crises.
Recommended Citation
Rynerzewska, Ania Izabela and Hetrick, Eliza, "Empathy, altruism, csr, and consumer buycott behavior during Covid 19: lessons learned" (2022). Association of Marketing Theory and Practice Proceedings 2022. 11.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/11
