AMTP Proceedings 2022
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2022 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2022
The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns with Fan Behavior, Kirk D. Aiken, Richard M. Campbell, and Ajay Sukhdial
Supply Chain Resilience and Agility During COVID19: The Case of Automobile Manufacturing, Leor Ben-Meir, Steve LeMay, and Dave McMahon
You Don't Belong: Exploring Luxury Branding Strategy, Lauren E. Beverly and Jamye Foster
The Complexity of Understanding Online Product Evaluation Expressions in the Chinese Cultural Context: How Ratings and Reviews Tell a Different Story, Mousumi Bose and Lei Ye
Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase, Cortnee Y. Bunch
Bitcoin: Bringing New Meaning to Purchasing Power & Bridging the Wealth Gap, Fabienne Cadet
The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Douglas Johansen, and Wooyang Kim
From Customizing Products to Possessive Bonds: The Role of Consumer Involvement and Consumer Privacy Concern, Hua Chang and Lingling Zhang
How Cultural Factors Affect Chinese Americans’ Attitudes Towards Seeking Mental Health Services, Arlene Q. Chen, Xinji Xiao, Yueting Wu, Xuan Zhang, and Sindy Chapa
Impact of Model Gender on The Effectiveness of Advertisements Targeted at Older Viewers: An Analysis in The Context of Ageing, Corinne Chevalier and Gaelle M. Moal
An Exploration of How Having a Materialistic Value is Related to an Environmentally Sensitive Personality., Sooyeon Choi
Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitment, Shawn Clouse, Simona Stan, and Nader Shooshtari
The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19, Christy M. Cook, Pia A. Albinsson, and James E. Stoddard
Investigating Consumer Choice Criteria for Free Services, Samer Elhajjar, Shaheen Borna, and Russ Wahlers
The Patient-Centric Blockchain, Sunil Erevelles, Maanasi Bulusu, Timea Honeycutt, Stephanie Seligman, and Padma Bulusu
Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship?, Sam Fullerton, Michael McCall, and Ronald Dick
Defining Health Care Marketing, Gary Futrell
Brand Love and Purchase Intention: Does a Sports Team Name Matter?, Kristy C. Grayson DBA, Katie Kamachi PhD, and David Olsen PhD
The Effect of Resource Scarcity on Consumer Ethical Behavior, Todd C. Haderlie Jr and Jaehoon Lee
Determining Patient Satisfaction and Well-being in Dental Healthcare: Expanding Theoretical Models through Grounded-Theory Methods, Kristina M. Harrison
Transaction-Based Cause-Related Marketing: The Role of Consumer Trust and Self-congruity on Purchase Intention, Dawn D. Hart and Doug Johansen
The Corporate Remedy Strategies for Product-Related and Business Ethical Misdeeds, Lei Huang
Rainbow-Washing Away Customers: Does the Consumer’s Perception of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, and Maya DuBois
Exploring the Effects of Linguistic Elements of Social Media Corporate Apologies on Consumer Responses, Laurel Johnston
Trends in Global Bridal Industry: Emergence of Online Bridal Stores and Survival of Brick-And-Mortar Stores, Libby Jones, Ismet Anitsal, and Melek Meral Anitsal
