Document Type
Conference Proceeding
Publication Date
2022
Abstract
Our preliminary research indicates the gradual coalescence of several disparate pressure groups into an epistemic community on the issue of curbing marketing practices in the quest for global obesity control. The epistemic community has converged on the WHO as the most receptive political venue and is engaged in information politics, symbolic politics, leverage politics, and accountability politics in its attempt to guide the WHO toward the path of a global regulatory regime on the marketing of fast food.
Recommended Citation
MUKHERJEE, AMIT and Onel, Naz, "The Need for Non-Market Strategy: Epistemic Communities, Globesity and the Marketing of Fast Food" (2022). Association of Marketing Theory and Practice Proceedings 2022. 40.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/40
