AMTP Proceedings 2024
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2024 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2024
Reshoring from China: It’s the Economy, Stupid, Rex Evans McClure, Monisha Gupta, and Vanessa Coffman
Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer Ph.D. and Chloe Murphy
Unveiling the Feeling Effect: How Sentiment Orientation Deceives Traditional Survey Findings in Marketing Research, Junhong Min, Matthew Monte, and Ulrich Schmelzle
Service Robots Effect on Branding and Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, and Banu Elmadag Ph.D.
Examining Corporate Social Responsibility (CSR) and Employees in Convenience Store Business and their Impact on Net Promoter Score (NPS), Musa Pinar, Faruk Guder, and Tulay Girard
Optimizing Customer Experience in the luxury industry through AI technologies. A firm perspective, Pradeep Kumar Ponnamma Divakaran and Louise IVARS
The Significant Role of SEO in Effective Web Marketing, Ramtin Ranjpour
The Dance of Longevity: Rhythms of Maturity in MNEs Subsidiary Management, Mehdi Rasouli Ghahroudi and Sundar Balakrishnan
Confidence in personal style: A self-empowered path toward sustainable clothing consumption?, Catherine A. Roster
Identifying Technological Factors Influencing Personal Branding in the Field of Consulting and Education (Case Study: Entrepreneurship Students University of Tehran), Fargol Saberi Qomi, Reza MohammadKazemi, and Ayatollah Momayez
Picture Perfect or Symbolic Backfire? Assessing the Detrimental Effects of Brand Emoji Use on Consumers’ Brand Attitudes, Michael Sciandra and Nazuk Sharma
ESG to Brand Equity: Stake holders, Social media & Signaling., Sowmdeb Sen
U.S. – China Strategic Rivalry: Decoupling from China Won’t Be Easy, Nader H. Shooshtari, Timothy A. Manuel, and Shawn F. Clouse
Estimating Costs and Markups for Marketing Plans: Three Approaches, Mary Lee Stansifer PhD
Unraveling the Impact of Political Identity on Artificial Intelligence Interactions, Michael Thomas and Yuan Li
Detecting Barriers and Drivers to the Adoption of Circular Business Models in Small Companies from Developed and Developing Countries, Nathalie Touratier-Muller, Nikolina Koporcic, Stefan Markovic, and Vesna Damnjanovic
Making Customers More Loyal: The Role of Value Cocreation in Branded Apps, Trang Phuc Tran, Adrienne Muldrow, and Charlene Dadzie
Exploring The Effect of Logos With Animals, Can Trinh
Effects of Uncertainty Avoidance on Film-motivated Tourists' Perceptions of Destination Image, Place Attachment, and Intentions, Patrick Tyson and Wei Wang
Affective, Cognitive, Behavioral Appeals in a Parasocial Breakup with Podcast Hosts of Radiolab, M.O. Vilceanu and Kristine Johnson
Cookies and Calamari: Squid Game’s “Dalgona” and Cutting Shapes from its Impact on Korean Product Purchase and Travel Intentions, Wei Wang, Patrick Tyson, and Haeden Overby
Reverse Flow Logistics in Manufacturing Operations, Jeffrey Wendt and Gary Holmes
Blockchain-Enabled Participatory Design in Marketing: A Collaborative Approach for Enhanced Customer Engagement, Brian Whelan Dr.
Zoomer Generation: Used Car Automobile Purchasing Behaviors, Scott E. Whitaker, Joe Spencer, and Giovanni Calise
Using Dark Triad Personality to Understand and Moderate Jay Customer Behavior in Hospitality, Scott M. Widmier, Prachi Gala, and Iason Koufodontis
