Document Type

Conference Proceeding

Publication Date

Spring 2-6-2024

Abstract

In an attempt to increase understanding of such film-motivated traveler bases, this study will apply self-congruence, film, and culture factors within a touristic background. This background, coming from a cross-cultural analysis between the Brazilian and Japanese episodes from the Netflix docuseries Street Food, will allow for exploration and analysis of the following research question: How does uncertainty avoidance affect the relationship between film-motivated tourists’ perceptions of destination image, place attachment, and travel intentions?

Study purposes include 1) examining mediation effects of place attachment in relationship between self-congruity theory and travel behavioral intentions and 2) evaluating moderation effects of film and cultural factors in a causal model between destination image, place attachment, and travel behavioral intentions. Moreover, this interdisciplinary study will also fill 3 research gaps. Firstly, the study will alleviate the paucity of film tourism projects lacking docuseries-employing research. Secondly, the study will shrink application gaps between self-congruity theory and film tourism contexts. Thirdly, the study will add to the few studies that explore culture and film influences on film tourists’ image perceptions of, attachments with, and travel intentions towards Brazil and Japan.

The study – requiring respondents on Qualtrics-based surveys to be at least 18 years of age and live within the United States - may contribute to the literature by facilitating an increased understanding of how destination image, place attachment, and traveling intentions combine within film tourism contexts. The study may additionally aid destination marketers in understanding factors that induce tourists travel selections.

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