Document Type
Conference Proceeding
Publication Date
Spring 2024
Abstract
Participatory Design (PD) is an inclusive approach to designing products, services or systems that actively involve the people who use, will use, or be impacted by the design process (Robertson and Simonsen, 2012). PD has been applied in many domains, including architecture, urban planning, product design, healthcare administration, software development, and community engagement, but its application in marketing has been limited. The goal of this paper is to illuminate potential applications for blockchain-enabled PD initiatives in marketing, and to stimulate further thinking about how its use can lead to deeper customer engagement.
Recommended Citation
Whelan, B. (2024). Blockchain-enabled participatory design in marketing: A collaborative approach for enhanced customer engagement. The 2024 Association of Marketing Theory and Practice Proceedings, 49. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/49
