Submissions from 2024
Whose Opinions do We Trust? Some Thoughts on Online Product Ratings and Consumer Decision Making, David Ackerman, Barbara Gross, and Jing Hu
Medical Tourism in the Post-Covid Era: Cultural Differences in Attitude Formation, Helena F. Allman, Anton P. Fenik, and Hilmi A. Atadil
Effectiveness of the #EventCanvas Methodology in Online Education, Hilmi A. Atadil, Patti Spaniola, Helena F. Allman, and Sebnem Atabas
Consumers' brand loyalty towards small family-owned businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, and Doret Botha Prof
The A-B Gap: An Assessment of the Differences Between Ethical Attitudes and Ethical Behaviour Among the Next Generation of Business Leaders in South Africa, Christo Bisschoff and Sam Fullerton
The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects, David Bourdin and Phillip Frankhofer
Health Disparities: The Influence of Black Celebrity Endorsers and Social Media Influencers on Consumption Habits among African American Consumers, Dale A. Cake and Wooyang Kim
Experts-Driven Design: A Framework for Measuring Social Influence in Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy DR, and DakshinaMurthy Kolluru Dr
The Impact of De-Globalization on Global Supply Chains – An Exploratory Study, Mee-Shew Cheung
Segmenting the retired travelers market: an approach based on travel barriers, Corinne CHEVALIER and Gaelle M. MOAL
Business School Marketing Strategies for Enrollment Challenges in the Current Environment, Selcuk Ertekin
Navigating the Landscape of CSR and Inclusive-Exclusive Marketing: Leveraging Authenticity, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, and Darlene Natale
Conflicted Positioning: Product Positioning when Market Segments have Conflicting Risk Goals, Richard Flight
From Fan Avidity to NIL Ramifications: An Assessment of the Attitudes Held by American University Students on an Array of Sports Issues, Sam Fullerton and Tammy McCullough
Consumer Attitude Toward Physician Practice Ownership: Propositions for Future Research, Gary Futrell
Interactions between societal, social, and social media marketing, Jessica Holden, Ismet Anitsal, and Melek Meral Anitsal
Managing Supply Chains through the Covid-19 Pandemic: Lessons from the Field, Scott B. Keller Ph.D., Stephen A. LeMay DBA, and Nicole Ann E. Dela Rosa
An Exploratory Study of Marketing Students’ Perception of ChatGPT: Thank You for Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, and Wooyang Kim
Swipe, Shop, Signal: Exploring the Dynamics of Status-Seeking and Mobile Engagement in The Luxury Market, Aaron C. Lawry and Niland Mortimer
Relationship Marketing and Collegiate Affinity Credit Cards: An Analysis of Eleven Years of CFPB Data (2009 – 2020), Neleen S. Leslie-Piper
Like Riding a Bike: Roles of Wisdom of a Seasoned Marketing Academic When Developing Scholarly Research, Jack A. Lesser
A Study on the Incentives and Barriers for the Adoption of Electric Vehicles in South Alabama, Marianne Loes, Daniela Wolter Ferreira Touma, and Jennifer C. Zoghby
Enhancing Global Learning: Knowledge Acquisition and Organizational Practices in Internationalization, Christine A. Makama
Embracing Digital Marketing Technologies and Increasing Student Engagement through Marketing Agility and Reactance, Manisha Mathur
Reshoring from China: It’s the Economy, Stupid, Rex Evans McClure, Monisha Gupta, and Vanessa Coffman
Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer Ph.D. and Chloe Murphy
Unveiling the Feeling Effect: How Sentiment Orientation Deceives Traditional Survey Findings in Marketing Research, Junhong Min, Matthew Monte, and Ulrich Schmelzle
Service Robots Effect on Branding and Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, and Banu Elmadag Ph.D.
Examining Corporate Social Responsibility (CSR) and Employees in Convenience Store Business and their Impact on Net Promoter Score (NPS), Musa Pinar, Faruk Guder, and Tulay Girard
Optimizing Customer Experience in the luxury industry through AI technologies. A firm perspective, Pradeep Kumar Ponnamma Divakaran and Louise IVARS
The Significant Role of SEO in Effective Web Marketing, Ramtin Ranjpour
The Dance of Longevity: Rhythms of Maturity in MNEs Subsidiary Management, Mehdi Rasouli Ghahroudi and Sundar Balakrishnan
Confidence in personal style: A self-empowered path toward sustainable clothing consumption?, Catherine A. Roster
Identifying Technological Factors Influencing Personal Branding in the Field of Consulting and Education (Case Study: Entrepreneurship Students University of Tehran), Fargol Saberi Qomi, Reza MohammadKazemi, and Ayatollah Momayez
Picture Perfect or Symbolic Backfire? Assessing the Detrimental Effects of Brand Emoji Use on Consumers’ Brand Attitudes, Michael Sciandra and Nazuk Sharma
ESG to Brand Equity: Stake holders, Social media & Signaling., Sowmdeb Sen
U.S. – China Strategic Rivalry: Decoupling from China Won’t Be Easy, Nader H. Shooshtari, Timothy A. Manuel, and Shawn F. Clouse
Estimating Costs and Markups for Marketing Plans: Three Approaches, Mary Lee Stansifer PhD
Unraveling the Impact of Political Identity on Artificial Intelligence Interactions, Michael Thomas and Yuan Li
Detecting Barriers and Drivers to the Adoption of Circular Business Models in Small Companies from Developed and Developing Countries, Nathalie Touratier-Muller, Nikolina Koporcic, Stefan Markovic, and Vesna Damnjanovic
Making Customers More Loyal: The Role of Value Cocreation in Branded Apps, Trang Phuc Tran, Adrienne Muldrow, and Charlene Dadzie
Exploring The Effect of Logos With Animals, Can Trinh
Effects of Uncertainty Avoidance on Film-motivated Tourists' Perceptions of Destination Image, Place Attachment, and Intentions, Patrick Tyson and Wei Wang
Affective, Cognitive, Behavioral Appeals in a Parasocial Breakup with Podcast Hosts of Radiolab, M.O. Vilceanu and Kristine Johnson
Cookies and Calamari: Squid Game’s “Dalgona” and Cutting Shapes from its Impact on Korean Product Purchase and Travel Intentions, Wei Wang, Patrick Tyson, and Haeden Overby
Reverse Flow Logistics in Manufacturing Operations, Jeffrey Wendt and Gary Holmes
Blockchain-Enabled Participatory Design in Marketing: A Collaborative Approach for Enhanced Customer Engagement, Brian Whelan Dr.
Zoomer Generation: Used Car Automobile Purchasing Behaviors, Scott E. Whitaker, Joe Spencer, and Giovanni Calise
Using Dark Triad Personality to Understand and Moderate Jay Customer Behavior in Hospitality, Scott M. Widmier, Prachi Gala, and Iason Koufodontis
Bridging Theory and Practice: A Mock Digital Ad Agency Approach to Enhance Student Preparedness for Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, and Russell Wahlers
