Document Type
Conference Proceeding
Publication Date
Spring 2-12-2024
Abstract
This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was obtained. The validity of the factors and their classification were confirmed. It should be noted that for this, data analysis and hypothesis testing from structural equation modeling were used. The results indicated the appropriate fit of the model based on the effect of technological factors influencing personal branding in counseling and education.
Recommended Citation
Saberi, F. Q., MohammadKazemi, R. & Momayez, A. (2024). Identifying technological factors influencing personal branding in the field of consulting and education (Case study: Entrepreneurship students University of Tehran). The 2024 Association of Marketing Theory and Practice Proceedings, 9. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/9
Included in
Business Commons, Communication Commons, Counseling Commons, Education Commons
