AMTP Proceedings 2024

About the Association & the Collection

ISSN: 2694-1821

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

The AMTP Proceedings 2024 collection preserves records of conference abstracts and papers as available to the Proceedings editors.

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