A Phenomenological Investigation of Fine Dining Experience
Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2012
Abstract
This is an empirical investigation of dining experience. The focus is on consumption emotions. The research approach uses a phenomenological approach to gather information using in-depth interviews. A computer program called QDA miner is used to analyze the interviews. The findings are presented that might otherwise have not been possible using a quantitative approach.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Arora, Raj, "A Phenomenological Investigation of Fine Dining Experience" (2012). Association of Marketing Theory and Practice Proceedings 2012. 53.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2012/53
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