AMTP Proceedings 2012

A Phenomenological Investigation of Fine Dining Experience

Authors

Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date

2012

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Abstract

This is an empirical investigation of dining experience. The focus is on consumption emotions. The research approach uses a phenomenological approach to gather information using in-depth interviews. A computer program called QDA miner is used to analyze the interviews. The findings are presented that might otherwise have not been possible using a quantitative approach.

DOI

10.20429/amtp.2012.53

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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