AMTP Proceedings 2012
Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach
Document Type
Conference Proceeding
Conference Track
Cross-Cultural Marketing and Entrepreneurship/ Small Business Marketing
Publication Date
2012
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
This paper anticipates the context of the forecasting situation at a neighborhood level and attempts to model the subjective judgment of an entrepreneur regarding presales prediction of an offer. Our proposed model integrates the X-bar Chart technique and uses the Hurwicz's criterion— a judgmental bootstrapping approach. The paper provides end-users with a practical method to guide their decisions- making under conditions of uncertainty.
DOI
10.20429/amtp.2012.12
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Saleh, Usama A., "Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach" (2012). AMTP Proceedings 2012. 12.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2012/12
