Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach
Document Type
Conference Proceeding
Conference Track
Cross-Cultural Marketing and Entrepreneurship/ Small Business Marketing
Publication Date
2012
Abstract
This paper anticipates the context of the forecasting situation at a neighborhood level and attempts to model the subjective judgment of an entrepreneur regarding presales prediction of an offer. Our proposed model integrates the X-bar Chart technique and uses the Hurwicz's criterion— a judgmental bootstrapping approach. The paper provides end-users with a practical method to guide their decisions- making under conditions of uncertainty.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Saleh, Usama A., "Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach" (2012). Association of Marketing Theory and Practice Proceedings 2012. 12.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2012/12
