AMTP Proceedings 2012
An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries
Document Type
Conference Proceeding
Conference Track
Social Media/ Internet/ Mobile/ Direct Marketing
Publication Date
2012
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
This research examines how cultural factors and Internet experience influence consumers’ information privacy concerns, with a focus on three emerging markets: Brazil, China, and Romania. The study also measures the differences in privacy concerns among consumers across countries. A hierarchical regression model explores the relative influence of Internet culture at the individual level versus country-specific influences in explaining differences in privacy concerns. According to country-specific regression models, individual consumers’ cultural factors explain much of the variation in privacy concerns. While privacy concerns differ by country, individual cultural factors explain more variance than either country or Internet experience.
DOI
10.20429/amtp.2012.01
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Musante, Michael and Brashear, Thomas, "An Examination of Internet-Based Privacy Attitudes in Select Emerging Countries" (2012). AMTP Proceedings 2012. 1.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2012/1
