AMTP Proceedings 2011
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2011 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2011
The Relationship Between Consumer Acculturation And Brand Engagement Among U.s. Hispanics, Brian Parker, Felipe Korzenny, and Leisa Reinecke Flynn
Is ‘Fair-Trade-Certified’ the New Green Marketing? Leveraging the Rise of the Ethical Shopper in America, Julie M. Pharr
Making the Final Decision, Emily J. Plant and Robert F. Dahlstrom
Organizational Ethics in a Developing Country: A Comparative Analysis between Managers and Employees, Mohammed Yahya Rawwas
Required Donations: Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics, Jason Daniel Reese and Gregg Bennett
One Step Closer to the Field: Visual Method in Marketing and Consumer Research, Laila Rohani, May Aung, and Khalil Rohani
A Framework for Cross-Cultural Consumer Research, Laila Shin Rohani and Khalil Rohani
Athletic Foundation Membership: Marketing to Local Constituencies, James W. Satterfield, Edna Martinez, Adam McFarlane, Tony F. Franklin, Jennifer Horace, and Mike Godfrey
Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians, Eric C. Schwarz and Dallas Branch
Metadiscrete Experiential Learning4.0: Integrating Sales-Training with Research, Customer Service, and Scholarly Service Components, Richard Michael Southall
Sacred Brands: An Investigative Look At Brand Meaning Within A Brand Community, Sarah M. Stanley and Mark J. Arnold
Toward An Understanding Of Brand Loyalty In Tough Economic Times: The Role Of Optimum Stimulation Level, Eric Van Steenburg and Nancy Spears
The Credit Card Reform Act of 2009: Is it Ethical? Is it What College Students Wanted or Needed?, Cassandra Wells
Service Quality Experiment of Leisure Cruises, Justin Wilcox
The Effect Of Personal Traits On Customers’ Online Shopping Preference, Atefeh Yazdanparast
A Critical Theoretical Exploration of Municipal Marketing of Sustainability, Staci M. Zavattaro
Promoting Tai Chi to the American People: A Marketing Perspective, James Jianhui Zhang, Minkil Kim, and Luke Lunhua Mao
A Cross-cultural Study Of The Effects Of Perceived Belongingness And Firm’s Receptivity On Consumers Dissatisfaction, Haithem Zourrig, Jean-Charles Chebat, Narjess Haj-Salem, and Lamia Kerzazi
