AMTP Proceedings 2011
The Effect Of Personal Traits On Customers’ Online Shopping Preference
Document Type
Conference Proceeding
Conference Track
Social Media/ Internet/ Mobile/ Direct Marketing
Publication Date
2011
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
This research provides empirical insights about how personality and cultural traits affect shopping channel preferences (online versus offline). Following a quantitative approach and utilizing structural equation modeling technique for data analysis, the results indicate that among the tested dimensions of personality and cultural characteristics, uncertainty avoidance and neuroticism have significant influence on consumers’ online shopping preference. Theoretical and managerial implications are discussed.
DOI
10.20429/amtp.2011.30
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Yazdanparast, Atefeh, "The Effect Of Personal Traits On Customers’ Online Shopping Preference" (2011). AMTP Proceedings 2011. 30.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2011/30
