AMTP Proceedings 2011
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2011 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2011
Marketing Study Abroad Programs: Facilitating and Deterring Factors affecting Student Participation, Preliminary Findings, Christine A. Lai
NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation, John M. Lanasa and Steve Greenberg
Predictive Analytics and Soft Skills: Are We Preparing Business Students for Real Job Requirements?, Michael Latta
Importance of Market Segments at Carolina Golf Clubs, Michael Latta, Mark Mitchell, Albert J. Taylor, and Charles M. Thrash
Geolocation Social Marketing: Where Traditional and Social Media Marketing Meet, Alan LeFleur and Eric C. Schwarz
Moral Foundation Theory and Sustainable Marketing: An Approach to Research, Stephen LeMay, James E. Coleman, Dave McMahon, and Wallace R. Wood
Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs, Stephen LeMay, James E. Coleman, and Kacey Rodgers
Japanese Wireless: A Okay in the USA?, Mark Michael Lennon
Acceptance and Rejection of Social Media by the Digital Native College Student, Deborah Hawkins Lester, David Albert, Dolly Loyd, and Tyra Mitchell
Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery, Hai Li, Luke Lunhua Mao, and James J. Zhang
Salesperson Counterproductive Work Behaviors, Bryan Lilly and Bryan Hochstein
A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations, Ryan Luchs, John Lanasa, Diane P. Ramos, and Dorene Ciletti
Consumer Decision-Making: Critical Factors for M-Commerce, Moutusy Maity
The Five-factor Consumer Behavior Model For Intercollegiate Football Tickets Consumption, Jennifer Y. Mak and Siu Yin Cheung
Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude Towards the Sponsored Event, Luke Lunhua Mao and James J. Zhang
Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs, Luke Lunhua Mao and James J. Zhang
Services Marketing: Past Perspective and Future Opportunities, Jon Martin and Perry Haan
Blending Theory and Practice: Increasing Collaboration and Relevance, Michael McCall
Nonprofits Websites: Adoption, Type, and Optimization, Dsve McMahon and Samuel Seaman
Modeling The Effects Of Business Operations On Media Vehicle Satisfaction, Engagement And Future Intentions: An Exploratory Newspaper Study, G. Russell Merz
Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis, Sophia D. Min, Luke Lunhua Mao, James J. Zhang, Charles E. Byrd, and Liyan Jin
Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea, Sophia D. Min, James J. Zhang, Chong Kim, and Daehyun Kim
Risk as a Decision-Making Variable in Travel Destination Selection, Mike Musante, David Bojanic, and Rodney Warnick
Personal Values And Fashion Involvement: An Investigation Of The Role Of Brand In Purchasing Decision, Iman Naderi
Changes in Student Consumer Behavior and Materialism During a Recession, Harold J. Ogden, Vinod Nair, and Monowar Mahmood
