AMTP Proceedings 2011
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2011 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2011
What Do People Really Think About the Green Consumer?, Melinda Andrews and Jamye Foster
How Retailers Use Services Marketing Mix To Communicate Information On Sales Receipts, Ismet Anitsal, Tulay Girard, and Melek Meral Anitsal
Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences, Tatiana Astray, May Aung, Cristan Brown, and Crystal Sarantoulias
Art Speaks, Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, and Karen Thomson
Cross-Cultural Quotient: A Conceptual Development, Sally Baalbaki
The Path of Fandom, Brandom Brown and Gregg Bennett
Cultural Similarity Bias In An International Service Context: Evidence From Three Countries, Ed Bruning
Retailer Loyalty Cards in Retailing: An Exploratory Look at Consumers’ Attitudes, David J. Burns and Mark Toncar
The Influence of Core Service Quality and Peripheral Service Quality on Behavioral Intentions: Mediating Effect of Perceived Value, Kevin K. Byon and James J. Zhang
Perceptions Of Students, Faculty, And Administrators About Pregame Tailgate Parties At A Kentucky Regional University, Steve Shih-Chia Chen, Stephanie Teater, and Brian Whitaker
International Market Segmentation as Practice, Jennifer Miladys Cordero
2009-10 NBA Season - How has the Marketing of Tickets Changed?, Ronald Dick
Tales of Two Parks: The Promotion Efforts to Promote Healthy Lifestyles Using Community Open Spaces, Renee J. Fontenot and Rachel K. Smith
Superbowl Advertising Effect on Stock Prices, Renee Fontenot, Rick Mathisen, and Tom Miller
Group Work: What Do Marketing Students Really Think?, Sam Fullerton and Tammy McCullough
Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action?, Sam Fullerton and Larry Neale
Price Dispersion In The Airline Industry: A Conceptual Framework And Empirical Analysis, Edward D. Gailey
The Costs and Benefits of AACSB Accreditation, Tulay Girard, Meral Anitsal, David Burns, Michael Latta, and John Lanasa
The Business of Terrorism and Sources of Organizational Operating Funds, Lawrence Milton Glisson and Ronald L. Campbell
The Dimensions Of Materialism: A Comparative Analysis Of Four Materialism Scales, Ronald E. Goldsmith, Leisa Reinecke Flynn, and Ronald A. Clark
Independent Consumers And Their Brands, Ronald E. Goldsmith, Christine Ye, and Ronald A. Clark
Ethics of Fiduciary Relationships in Marketing, J Allen Hall and Robert S. Yeh
Living in the Shadow of a Big Brand, Alyn Janis
Communities of Counterfet Consumption: An Exploratory Analysis, Martin Key, Mavis Adjei, and David Campbell
College Students' Preferences Of Retail Stores In The Neighboring Community, Young (Sally) K. Kim
