College of Business: Faculty Presentations (1988-2021)
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Collection preserves presentations by current and former faculty and staff.
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from 2013
Access 2010 Northwinds Traders Sample Database: Documentation, Discussion and Design, John N. Dyer
Learning Management Systems (LMS) Evolution in Universities, John N. Dyer
The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, and Tyler Meharg
Business Traveler Behavior after the Great Recession, H. Leslie Furr, Mark A. Bonn, and John Peden
The Impact of the Recent Recession Upon Tourism Behavior, H. Leslie Furr, Mark A. Bonn, and John Peden
An Effective Classroom Technique for Brainstorming Utilizing Play-Doh®, Sara J. Grimes
The Fruitcake Capital of the World, Sara J. Grimes, Michael P. McDonald, and John Leaptrott
Consumers' Perception on Three Dimensions of E-Interactivity (Active Control, Two Way Communication, and Synchronicity), Hyo-Joo Han, Jungkun Park, and Juyoung Han
Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level, Akhadian S. Harnowo and Gerard Burke
Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers, Lindsay R.L. Larson and T. Andrew Poehlman
The Asymptotics of ARMA Estimators in Spline-Backfitted Transfer Function Models, Jun Liu
A Kuhnian Perspective on Asset Pricing Theory, Nicholas Mangee
Rationality in the Present-Value Model of Stock Prices: Fundamentals, Psychology and Structural Change, Nicholas Mangee
Generalizability Revisited: Comparing Undergraduate Business Students to Credit Union Managers, Michael P. McDonald, John Leaptrott, Darrell Parker, and Sara J. Grimes
International Tourism and the Olympics: The Legacy Effect, Steven E. Moss, Kathleen H. Gruben, and Janet Moss
Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen and Lindsay R.L. Larson
Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, and Robert Erffmeyer
An Empirical Analysis of the Vulnerability-Efficacy Tradeoff, Willis Mwangola, Alan W. Mackelprang, and Gerard Burke
A Tale of Two Identities: Identity and Entrepreneurial Orientation in Professional Service Firms, Steven A. Stewart, Gary J. Castrogiovanni, and Bryant A. Hudson
The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, and Linda G. Mullen
A Cross Country Comparison of Best Practices in Recruitment and Selection, Greg Vickers, Michael P. McDonald, and Sara J. Grimes
Communicating Sustainability with Impact: The Rise of Eco-labels, Arda Yenipazarli
Competing on Capacity: Can Brown and Green Products Co-Exist?, Arda Yenipazarli and Asoo J. Vakharia
Low Cost Not Enough Anymore - An Outsourcing Paradox, Wenqing Zhang and Chung-Yean Chiang
