Consumers' Perception on Three Dimensions of E-Interactivity (Active Control, Two Way Communication, and Synchronicity)

Presenters/Authors

Hyo-Joo Han, Georgia Southern UniversityFollow
Jungkun Park, University of HoustonFollow
Juyoung Han, Credit SuisseFollow

Document Type

Presentation

Presentation Date

5-23-2013

Abstract or Description

This presentation was given during the Macrotheme Conference on Business and Social Science.

Sponsorship/Conference/Institution

Macrotheme Conference on Business and Social Science

Location

Ibiza, Spain

Recommended Citation

Han, Hyo-Joo, Jungkun Park, Juyoung Han. 2013. "Consumers' Perception on Three Dimensions of E-Interactivity (Active Control, Two Way Communication, and Synchronicity)." Department of Enterprise Systems and Analytics Faculty Presentations. Presentation 19.
https://digitalcommons.georgiasouthern.edu/info-sys-facpres/19