Logistics & Supply Chain Management: Faculty Presentations (1998-2020)
Communicating Sustainability with Impact: The Rise of Eco-labels
Document Type
Presentation
Presentation Date
5-2013
Copyright
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Abstract or Description
This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
Sponsorship/Conference/Institution
Production and Operations Management Society Annual Conference (POMS)
Location
Denver, CO
Recommended Citation
Yenipazarli, Arda.
2013.
"Communicating Sustainability with Impact: The Rise of Eco-labels."
Logistics & Supply Chain Management: Faculty Presentations (1998-2020).
Presentation 35.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/35
