Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level

Presenters/Authors

Akhadian S. Harnowo, Georgia Southern UniversityFollow
Gerard Burke, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

11-17-2013

Abstract or Description

The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.

Sponsorship/Conference/Institution

Decision Sciences Institute Annual Meeting (DSI)

Location

Baltimore, MD

Recommended Citation

Harnowo, Akhadian S., Gerard Burke. 2013. "Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level." Department of Logistics & Supply Chain Management Faculty Presentations. Presentation 10.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/10