Logistics & Supply Chain Management: Faculty Presentations (1998-2020)

Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level

Document Type

Presentation

Presentation Date

11-17-2013

Copyright

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Abstract or Description

The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.

Sponsorship/Conference/Institution

Decision Sciences Institute Annual Meeting (DSI)

Location

Baltimore, MD

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