AMTP Proceedings 2025
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2025 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2025
The Influence of Consumer Dispositions in Cross-Cultural Consumer Behavior: The Mediating Roles of Cosmopolitanism, Affinity, Ethnocentrism, and Animosity, Md Abrar Fahad Khan, Attila Yaprak, and Andrew Byungwook Chung
Fresh Looks, Familiar Voices: Balancing Conformity and Differentiation in Young Adult Literature Market, Nami Kim and Jiyoon An
The Impact of Buy-Now-Pay-Later use frequency on Social Media Shopping, Luxury Consumption and Consumer Indebtedness, Neleen S. Leslie-Piper, Toluwani Oloke, and Ficawoyi Donou-Adonsou
Cross-Selling Life Insurance: Strategies Based on Life Span Theory and Critical Life Events, Jack A. Lesser
Systematic Analysis of Time Use Among Older Consumers, Jack A. Lesser and Minjung Park
The Impact of Online vs. In-person Classes on College Students' Social Functioning and Well-Being: A Pilot Study, Aron Levin, Irwin Levin, J. Charlene Davis, and C. Edward Heath
Marketing for Musicians and Artists: A Pedagogical Model for Creative Business Education, Aron Levin and Jose Luis Saavedra Torres
Sustainability and visit intentions: The mediating role of identification with the destination., Nicolas G. Lorgnier
The Role of Firm-Level Characteristics in Enhancing Managerial Marketing Knowledge Competencies and Business Performance., Christine A. Makama
Effect of the Development of Social Networks on Expansion of Social Entrepreneurship: Moderating Role of Digital Technology Infrastructure and Social Norms, Mahdi Maskani, Reza Mohammadkazemi, and Fargol Saberi Qomi
Examining the Roles of Customer Relationships and Relationship Duration in Enhancing Profitability and Retention, Manisha Mathur
Applying Moral Foundations Theory to Examine Consumer Vulnerability: Evidence from Cash App, Atanas Nixon and Jiyoon An
The Cost Foundation of Airline Market Offerings: A System Component Analysis, Bernice Osei, Steve LeMay, and Dave McMahon
Bridging Workplace Discrepancies: Enhancing Managerial Plasticity for Effective Internal Branding and Employee Engagement, Lauren Peng and Tulay Girard
Augmented Reality in Retail: The Role of Experiential Value, Zahra Pourabedin and Vahid Biglari
Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman
Pedagogical Approaches for Marketing Ethics and Legal Issues, Ellen Raineri and Erin Brennan
Crafting Connections: Language Use and Cultural Resonance in Marketing Campaigns for the Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, and Melany Sarcevic
Out of Many: The Study of African American Diasporas on Social Media, Brianna M. Savage and Sindy Chapa
Doing Business with China and Decoupling: Recommendations for Global Strategy, Nader H. Shooshtari and Timothy A. Manuel
How do college students’ Regulatory Focus shape their behavioral outcome towards institutes of higher education? The role of Cognitive Flexibility and Social Perceptiveness, Saurabh Singh and Sarath Nonis
Examining Net Promoter Score (NPS) for Recommending Products in Export Markets: A Case of Turkish Products and Brands in the United States, Aycan Duran Tekoglu, Musa Pinar, and Faruk Guder
Exploring the Affectionate Dimension of Cuteness, Can Trinh
Enhancing Marketing Student Success with AI-Guided Experiential Learning: A Case Study, Lisa C. Troy
Promoting Customer Helping Behaviour in the Service Environment: New Perspective, Estelle van Tonder
