AMTP Proceedings 2025
Document Type
Conference Proceeding
Publication Date
Spring 1-23-2025
Abstract
This study examines optimal distinctiveness strategies in the Young Adult (YA) literature market, analyzing bestseller data across visual representation, author concentration, content diversification, and linguistic evolution. Results reveal increasing visual differentiation in book covers, growing reliance on established authors, gradual expansion of content diversity, and linguistic convergence in book descriptions. These findings demonstrate how publishers dynamically adjust various product aspects to achieve optimal distinctiveness, extending optimal distinctiveness theory to brand-level strategies in cultural industries.
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
DOI
10.20429/amtp.2025.33
Recommended Citation
Kim, N., and An, J. (2025). Fresh looks, familiar voices: Balancing conformity and differentiation in young adult literature market. 2025 Association of Marketing Theory and Practice Proceedings, 4. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/4
