Document Type
Conference Proceeding
Publication Date
Spring 2025
Abstract
This research aims to extend the current literature related to cuteness by exploring the affectionate dimension of cuteness to see how this dimension may differ from the other two types of cuteness discussed in the literature and the potential impacts of this cuteness dimension on consumers.
Recommended Citation
Trinh, C. (2025).Exploring the affectionate dimension of cuteness. 2025 Association of Marketing Theory and Practice Proceedings, 8. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/8