Submissions from 2025
Exploring the Cosmos from Earth: Terrestrial Space Tourism Destinations, Hilmi A. Atadil, Helena F. Allman, Qiulin Lu, and Alison J. Green
Susceptibility to Online Shopping Influence and Online Shopping Advocacy Behavior: Role of Trust in Online Retailers, Ainsworth Anthony Bailey and Mojisola Tiamiyu
Market Structure Evolution in the U.S. Automobile Industry: A Review of Diversity and Concentration Metrics, P.V. (Sundar) Balakrishnan
A Model to Measure the Brand Equity of South African Business Schools: A Case Study of the North-West University Business School, Christo A. Bisschoff
South Africans’ Attitudes and Behaviors Regarding Customer Citizenship: The Paradoxical Comparison of the Primary and the Secondary Data, Christo A. Bisschoff and Sam Fullerton
Understanding Med Spa Preferences, Lee O. Brannon III, Tabor L. Schilling, Baily R. Trettel, and Nancy B. Alden
Consumer Insights About Restaurant and Bar Preferences, Griffin D. Burt, Richard Kaminski, and Zachary Eckenrode
Tournament Theory – A Marketing-Oriented Examination, Ada V. Campbell
When Art Inspires Wine Label Strategy: An Exploration of French Winemakers’ Perceptions, Corinne Chevalier and Ghofrane Ghariani
Exploring the Drivers of Customers’ Willingness to Accept Chatbot Intervention in Service Recovery, Wen-Hai Chih, Kai-Yu Wang, and Hope W. Banda
Membership Support for a Professional Organization Based on Member Satisfaction, Value, and Commitment, Shawn F, Clouse; Simona Stan; and Nader Shooshtari
1 – 1 > 0: Growing the Pie by Reallocating Shelf Space to Small Brands, Jesse Core and Ho Kim
To Sleep – Perchance to Dream: Does Reducing Social Media Use Improve Sleep Quality?, Meredith E. David and James A. Roberts
Exploring the Effects of Strategic Orientation Combinations: The Moderating Role of Industry Context, Mohammad Elayyan, Zonghui Li, Douglas Johansen, Caitlin Sockbeson, and John Shaw
Fueling the Ideal: The Role of Energy Drink Marketing in Shaping Body Image on Instagram, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, and Darlene Natale
Consumer Cynicism and Situated Learning: When is it Best for Consumers to Learn About Service Failures?, Mousumi Bose Godbole
Transforming Undergraduate Marketing Research: Building an Industry-Driven Research Incubator, Kristy C. Grayson and David Olsen
Consumer Intentions and Its Influence on Local Rodeo Attendance, Sierra H. Greene and Melinda McLelland
Exploring Fan Dynamics in NIL Collectives: Insights into Engagement and Contribution, Tom Hickman
The Listening Challenge: Fostering Soft Skill Development through a Four-Week Practice and Reflective Journaling Assignment, Monica A. Hodis and Patricia L. Wollan
A Reimagined Course on Sales Technology, Austin Hostetter and Christopher A. Wilkey
“Do I Stand On My Own” Or “Are We All in This Together”? The Effect of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour and Golshad Parsimoghadam
The Influence of Consumer Dispositions in Cross-Cultural Consumer Behavior: The Mediating Roles of Cosmopolitanism, Affinity, Ethnocentrism, and Animosity, Md Abrar Fahad Khan, Attila Yaprak, and Andrew Byungwook Chung
Fresh Looks, Familiar Voices: Balancing Conformity and Differentiation in Young Adult Literature Market, Nami Kim and Jiyoon An
The Impact of Buy-Now-Pay-Later use frequency on Social Media Shopping, Luxury Consumption and Consumer Indebtedness, Neleen S. Leslie-Piper, Toluwani Oloke, and Ficawoyi Donou-Adonsou
Cross-Selling Life Insurance: Strategies Based on Life Span Theory and Critical Life Events, Jack A. Lesser
Systematic Analysis of Time Use Among Older Consumers, Jack A. Lesser and Minjung Park
Sustainability and visit intentions: The mediating role of identification with the destination., Nicolas G. Lorgnier
The Role of Firm-Level Characteristics in Enhancing Managerial Marketing Knowledge Competencies and Business Performance., Christine A. Makama
Effect of the Development of Social Networks on Expansion of Social Entrepreneurship: Moderating Role of Digital Technology Infrastructure and Social Norms, Mahdi Maskani, Reza Mohammadkazemi, and Fargol Saberi Qomi
Examining the Roles of Customer Relationships and Relationship Duration in Enhancing Profitability and Retention, Manisha Mathur
Applying Moral Foundations Theory to Examine Consumer Vulnerability: Evidence from Cash App, Atanas Nixon and Jiyoon An
Bridging Workplace Discrepancies: Enhancing Managerial Plasticity for Effective Internal Branding and Employee Engagement, Lauren Peng and Tulay Girard
Augmented Reality in Retail: The Role of Experiential Value, Zahra Pourabedin and Vahid Biglari
Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman
Pedagogical Approaches for Marketing Ethics and Legal Issues, Ellen Raineri and Erin Brennan
Crafting Connections: Language Use and Cultural Resonance in Marketing Campaigns for the Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, and Melany Sarcevic
Out of Many: The Study of African American Diasporas on Social Media, Brianna M. Savage and Sindy Chapa
Doing Business with China and Decoupling: Recommendations for Global Strategy, Nader H. Shooshtari and Timothy A. Manuel
How do college students’ Regulatory Focus shape their behavioral outcome towards institutes of higher education? The role of Cognitive Flexibility and Social Perceptiveness, Saurabh Singh and Sarath Nonis
Examining Net Promoter Score (NPS) for Recommending Products in Export Markets: A Case of Turkish Products and Brands in the United States, Aycan Duran Tekoglu, Musa Pinar, and Faruk Guder
Exploring the Affectionate Dimension of Cuteness, Can Trinh
Enhancing Marketing Student Success with AI-Guided Experiential Learning: A Case Study, Lisa C. Troy
Promoting Customer Helping Behaviour in the Service Environment: New Perspective, Estelle van Tonder
Demystifying Proactive Customer Helpers: Where Do We Find Them?, Estelle van Tonder and Sam Fullerton
Cognitive Processing’s Role in Preventing Consumer Scams, Lana Waschka and Marcus Cunha Jr.
Exploring Digital Training in Sales: Insights from Technical Recruiters’ Professional Development Experiences, Christopher Wilkey and Austin Hostetter
The Study of Factors Influencing the Commercialization of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, and Mahdi Maskani
